While social media trends change on the daily, influencer marketing has remained a steadfast marketing strategy across all social media platforms. With influencers from all industries and niches ready and waiting for brand partnerships, you will undoubtedly find the perfect influencer partnership for your brand. To guarantee the most impactful partnership, you should use an influencer marketing agency. These agencies are dedicated to finding, vetting and briefing countless influencers to ensure your social media efforts receive the impact they deserve.
Influencer marketing is a technique that utilises notable content creators to drive huge engagement and discussions around a product, service or brand to influence the buying behaviour of their audiences. As opposed to conventional marketing which targets a niche market as a whole, influencer marketing targets a handful of potential customers who have shown their genuine interest in a specific niche and are willing to invest.
Influencers have worked hard to build their audiences. They have found their unique voice, aesthetics and messaging that work together to engage and entertain audiences. As a result of consistent posting, they have built a trusting relationship with their audiences—something that is incredibly beneficial to partnering brands.
Influencers are often seen as thought and industry leaders—they know the latest trends, conversations and recommendations from their specific niche. Most importantly, audiences trust their opinions. A recommendation from an influencer is essentially a mass word-of-mouth review, and when paired with a clear call to action, the impact can be huge. Whether you want to drive sales, traffic, downloads, or drive awareness, using influencer marketing will get you the results you want.
Consumers nowadays are wary of brand-owned ads. They crave authenticity, and this can be hard to provide when coming from the mouth of a brand. You can use influencer marketing to satiate this demand for authenticity. When working with a trusted influencer within your niche, the partnership will appear genuine—especially if said influencer has already organically expressed interest in your brand.
Consumers find it easier to relate to humans. With an influencer they can build an emotional relationship, something they can’t really do with brands directly. Once an audience has built an emotional relationship with an influencer, they are more inclined to act upon an influencer’s recommendation. By working with an influencer, your brand can tap into this inclination and benefit, but in a positive way.
One of the main benefits of working with influencers is their reach. Niche influencers have hyper-engaged and specific audiences. By collaborating with an influencer, your brand will be exposed to thousands (sometimes hundreds of thousands) of relevant audience members. Even if the audience doesn’t take action from the initial partnership, you will be put on their radar. This means if they see another ad from your brand, they will remember the recommendation from the influencer and take action at a later date.
Influencers are experts in creating content. They have quite literally built their career and reputation on making interesting and engaging content. By working with an influencer, you can trust content they create will be high quality—it reflects poorly on them if they don’t. Influencers also know how to create content that will engage their own audiences specifically. So, should you choose to collaborate with influencers, give them a level of creative freedom to create content their audience will enjoy. You can also repost this content to your brand’s own channel, in turn giving you social proof.
Working with influencers can add dimension to your brand. Rather than appearing as a marketing machine, influencers add a personal touch to content on social media.