Customer reviews are now one of the public’s most popular tools for helping them make purchase decisions. Research by independent review specialists Feefo suggests that 96% of British consumers use customer reviews to learn more about a company they intend to buy from. The culture of online commerce and social media now means that reviews are shared for almost every business across all industries. But some sectors are more prone to receiving negative reviews than others. But which are they, why are they at more risk and what can be done to protect against them? Let’s have a look. ...Read more
